Showing all articles tagged “branding”

Business & Entrepreneurs

Are business cards a thing of the past?

By Cat Lam, CPA, CMA,


In the past few weeks, I attended an extraordinary number of networking events. One thing that is synonymous with networking is, of course, the exchange of business cards. Now, you might as well know. Ask me what I do with these business cards afterwards, and I’ll show you the top left corner of my desk where a pile of them sit collecting dust. Read More…

Business & Entrepreneurs, Tips for Job Seekers

How to Make a Smashing Introduction

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Guest Post by Cat Lam, April 2017


If you’re anything like me, I’m naturally an introvert. I am uncomfortable in large group settings. However, I know that if you want to build your network, there is only so much you can do online. Sooner or later, you’re going to have to suck it up and interact with people real time. Read More…

Business & Entrepreneurs, Uncategorized, Up Close & Personal

Maximizing Growth and Delight in Existing Customers and Staff

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This article was recently posted in the Capital Ideas section of the Edmonton Journal. The article includes some great pieces of advice from Edmonton’s entrepreneurs, including some from our very own Sally Banek, CPA, CMA, on how to balance support and growth in existing staff and customers.

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Capital Questions




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Tips for Job Seekers

Personal Branding

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It's exactly what it sounds like: promoting and packaging yourself as a viable product that serves to create an impression about who you are and, by extension, your accomplishments, services, and offerings. Crafted correctly, your personal brand will illicit as well as impart an emotional connection in the minds of recruiters that will differentiate you from other job applicants.

The concept of personal branding was originally formulated by Tom Peters in 1997. However, it is only in recent years that its application has proven effective for job seekers. Dan Schawbel, a guru within this discipline, states that “personal branding, by definition, is the process of marketing ourselves” (source). While reading his definition, I was reminded of a marketing class I took that introduced me to the 4 P’s of marketing: product, price, placement, and promotion. Read More…