Showing all articles tagged “branding”

Business & Entrepreneurs, Tips for Job Seekers

How Goodly Do You Talk?

By Catherine Lam, CPA, CMA


How important is communication? Being in IT, I work with a lot of developers, technical architects, and folks whose first language is not English. First and foremost, I wrote this post for people in the North American corporate world, where the primary language of business is English. However, I still think that even if you’re in other parts of the world, the concepts here still apply. Read More…

Work Life

Steady Eddie vs the Blue Flamer . . . and Why You Need Them Both on Your Team

Every company has them, the Steady Eddies and the Blue Flamers. But not every company is smart enough to treat them with the respect they deserve. A company without the right mix of both is not functioning optimally.


The Blue Flamer


You’ve seen her. Prepared for anything that comes her way; she often has the answer before you’ve even thought of the question. Read More…

Business & Entrepreneurs

Are business cards a thing of the past?

By Cat Lam, CPA, CMA,


In the past few weeks, I attended an extraordinary number of networking events. One thing that is synonymous with networking is, of course, the exchange of business cards. Now, you might as well know. Ask me what I do with these business cards afterwards, and I’ll show you the top left corner of my desk where a pile of them sit collecting dust. Read More…

Business & Entrepreneurs, Tips for Job Seekers

How to Make a Smashing Introduction

Tags:  , , 0 comment so far

Guest Post by Cat Lam, April 2017


If you’re anything like me, I’m naturally an introvert. I am uncomfortable in large group settings. However, I know that if you want to build your network, there is only so much you can do online. Sooner or later, you’re going to have to suck it up and interact with people real time. Read More…

Business & Entrepreneurs, Uncategorized, Up Close & Personal

Maximizing Growth and Delight in Existing Customers and Staff

Tags:  , 0 comment so far

This article was recently posted in the Capital Ideas section of the Edmonton Journal. The article includes some great pieces of advice from Edmonton’s entrepreneurs, including some from our very own Sally Banek, CPA, CMA, on how to balance support and growth in existing staff and customers.

Follow the link to read more!

Capital Questions




Read More…

Tips for Job Seekers

Personal Branding

Tags:  , , , 0 comment so far

It's exactly what it sounds like: promoting and packaging yourself as a viable product that serves to create an impression about who you are and, by extension, your accomplishments, services, and offerings. Crafted correctly, your personal brand will illicit as well as impart an emotional connection in the minds of recruiters that will differentiate you from other job applicants.

The concept of personal branding was originally formulated by Tom Peters in 1997. However, it is only in recent years that its application has proven effective for job seekers. Dan Schawbel, a guru within this discipline, states that “personal branding, by definition, is the process of marketing ourselves” (source). While reading his definition, I was reminded of a marketing class I took that introduced me to the 4 P’s of marketing: product, price, placement, and promotion. Read More…