Tag: branding

How Goodly Do You Talk?

By Catherine Lam, CPA, CMA   How important is communication? Being in IT, I work with a lot of developers, technical architects, and folks whose first language is not English. First and foremost, I wrote this post for people in the North American corporate world, where the primary language of business is English. However, I…

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Steady Eddie vs the Blue Flamer . . . and Why You Need Them Both on Your Team

Every company has them, the Steady Eddies and the Blue Flamers. But not every company is smart enough to treat them with the respect they deserve. A company without the right mix of both is not functioning optimally.   The Blue Flamer   You’ve seen her. Prepared for anything that comes her way; she often has the answer…

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Are business cards a thing of the past?

By Cat Lam, CPA, CMA, http://ITsolopreneurs.com   In the past few weeks, I attended an extraordinary number of networking events. One thing that is synonymous with networking is, of course, the exchange of business cards. Now, you might as well know. Ask me what I do with these business cards afterwards, and I’ll show you…

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How to Make a Smashing Introduction

Guest Post by Cat Lam, April 2017   If you’re anything like me, I’m naturally an introvert. I am uncomfortable in large group settings. However, I know that if you want to build your network, there is only so much you can do online. Sooner or later, you’re going to have to suck it up…

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Maximizing Growth and Delight in Existing Customers and Staff

This article was recently posted in the Capital Ideas section of the Edmonton Journal. The article includes some great pieces of advice from Edmonton’s entrepreneurs, including some from our very own Sally Banek, CPA, CMA, on how to balance support and growth in existing staff and customers. Follow the link to read more! Capital Questions  …

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Personal Branding

The concept of personal branding was originally formulated by Tom Peters in 1997. However, it is only in recent years that its application has proven effective for job seekers. Dan Schawbel, a guru within this discipline, states that “personal branding, by definition, is the process of marketing ourselves” (source). While reading his definition, I was…

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