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Business & Entrepreneurs

Two Key Ways to Reposition Your Brand to Make More Money

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How boosting your actual value and perceived value can help you increase  margins for your business and make more money

boost your brand


Soda sells for $0.67 at the grocery store or $8 at an amusement park. Steaks  are priced from $15 at a casual restaurant to around $35 at a fine dining  establishment.  A cup of coffee ranges from one dollar to more than $5  depending on where you stop for your morning Joe.  Read More…

Business & Entrepreneurs

Health and Wellness in the Office

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Savvy employers recognize that the general well-being of employees is important. Employees are your most important asset and taking good care of them is critical to both their success and yours. Providing a positive corporate culture with health and wellness incentives will not only increase employee engagement, but will also promote a healthier workforce.

Money is not the only thing that employees work for—they are also searching for environments that provide flexibility, fun, trust and balance as well as opportunity-rich experiences. Employers need to build in the health and wellness “attraction” factor.

More and more employers are offering their staff health and wellness perks that are of little cost to the employer but enormous incentives to the employee. Read More…

Business & Entrepreneurs

5 Tips on Becoming a Remarkable Entrepreneur

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A short quip on what we think makes a good entrepreneur. This includes a gamut of important points from how to explore your passion to taking some time away from that passion to have some fun.

  1. Explore your passion.
    Life is too short to be wasted doing something that doesn’t bring you joy. With that being said, it’s ok if you don’t know exactly what it is you love to do. However, there is always something for everyone—you just have to find it. Never give up searching for that career that both enthuses and constantly challenges you because you will find work you adore. Read More…

Business & Entrepreneurs, Tips for Job Seekers

You Deserve a Vacation

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Work hard, play hard. When you’re a recruitment professional, the general feeling is that you should work hard if you want to see results and exceed the expectations of both your clients and candidates. In fact, I believe that’s one of the many reasons people become recruiters – because they exhibit a superb work ethic and possess the drive to want to make a difference in people’s lives.

Working to the utmost of your ability is extremely important to your success as a recruiter; however, allowing yourself a break once in a while is equally as important. One thing that every recruiter needs to remember is that when you work hard, you have to play hard. We can vouch for this! I’ve met tons of people who are terrified about taking a summer vacation because they assume that there is no way their business can survive without them. Read More…